ZiZi | 孜孜 2017-11-16T07:11:18+00:00

Project Description

ZiZi | 孜孜

Description:

The design graduate Kwok Ka Lok has very strong attachments to his paternal lineage, so much to the degree that he needs to commit himself to a visual documentation of his family business – Lung Feng Kitchen – through the photo book ZiZi.

ZiZi, literally “diligently” in Chinese, a title that represents Ka Lok’s tribute and respect to the hard work of his father and grandfather for running and maintaining the Chinese kitchen. When the「DesignXcel」team checked with Ka Lok about the photo book, he revealed that it is actually the family heritage recipe of the Lung Fung’s signature dish the braised goose. It is no secret that Chinese cuisines are always filled with complicated steps and long procedures. The team helped him complete this rebranding project of his own family restaurant through exposing ZiZi online and at the「DesignXcel」exhibition.

ZiZi features the specially patterned arrangement of the braised goose’s ingredients. Its recipe is recomposed by Ka Lok’s father from his grandpa’s cooking. Therefore, it becomes a fusion of Hakka and Chiu Chow style. Transforming the recipe into a photo book, Ka Lok directs the audience to read the repeated and similar photos of ingredients by structure, in an attempt to stimulate the audience’s sensory memory, especially taste.

Reading his photo book is also a way of reinforcing his memories and appreciation for the efforts put into improving the dish. He hand-crafted the book with no binding or glue, but just folds and cuts from one huge paper spread to create an unbroken reading experience, while simultaneously keeping the paper intact on the whole. His artistic work is obviously a metaphor of his blessings for the continuation to pass on the recipe to the future Kwok’s generations.

設計學生郭家樂對自己的家族感情深厚,甚至要為家族生意龍鳳廚坊製作視覺紀錄「孜孜」相冊。

作品名稱包含郭家樂對父親和祖父努力經營廚坊的敬意和尊重。中國菜常有繁複的烹調步驟,當《設計列陣》團隊問及相冊的內容,他直言這是龍鳳廚坊招牌燜鵝的家傳秘方,團隊利用《設計列陣》展覽和網上曝光,幫助他完成這個品牌重塑項目。

「孜孜」以特別的圖案排列燜鵝的材料,材料取自祖父傳給父親的食譜,結合客家和潮洲風味。食譜變成相冊之後,讀者根據結構閱讀重複或相似的照片,刺激觸覺,尤其是味覺的記憶。

閱讀他的相簿是加強他回憶和欣賞努力改進菜式的方法。他手造書本的過程沒有用任何釘裝或膠水,只是由一張大紙摺疊和切割,確保連綿不斷的閱讀經驗,保持紙張連貫,明顯喻意食譜讓子孫世代相傳。

Design Graduate:

Kwok Ka Lok | 郭家樂

Collaborator:

Long Feng Kitchen | 龍鳳廚坊

Email:

eatgold123@gmail.com

School:

Visual Arts | Hong Kong Baptist University, Academy of Visual Arts | 香港浸會大學視覺藝術院