Want to Focus 2017-09-12T14:59:56+00:00

Project Description

Want to Focus

Description:

As a design graduate, Suki Tong always has the best interests for designers in mind. Knowing the majority of designers rarely have the patience to finish a book, she has developed a set of “Want to Focus” exercises in her final-year project to help designers fight distractions and focus better with simple lines and patterns.

At first glance, Suki’s 12 books filled with postcards inside may pass as ordinary notebooks in black and white. Yet, they are indeed the essence of her research and interpretation on over 20 wordy books of psychology theories in simple graphic languages. One book a week, 4 books make one monthly set, all the exercises involved are extracted from tests created by professional psychologists, arranged in ascending order of difficulty to train one’s capability to focus.

When the「DesignXcel」teammates brought Suki to Polytrade, they showed their surprise and appreciation on her creativity and subject matter by supporting her with their papers. As the books are now made of Polytrade papers with different thickness and textures, there is the potential of turning them into their official paper samples as a showoff of their quality papers.

Once the papers were all set, the team took her to Asia One the printer, where valuable marketing suggestions were given. They not only advised Suki to work on a colour collection to suit the public taste better for commercialisation, but their idea to enlarge one print in each book to A1 or A0 sized posters also synced with her original concept to display selected pages of graphic exercises as an visually impactful poster book at the exhibition.

They say a picture is worth a thousand words, why not try it yourself?

作為設計畢業生,唐芷琪每每都會想到如何能造福一眾設計師。能夠專注和有耐心地讀完一整本書,對大多數設計師而言都是非常罕有的事。因此她在畢業作品中創作了「Want to Focus」的一系列練習,希望能以簡單的線條和圖案讓設計師提升專注力和集中力。

首看到唐同學12本滿載明信片的書籍作品時,就好像一本本尋常的黑白色筆記本。但其實,如此簡單的設計語言,已包含超過20多本心理學書籍的研究精粹。一共12册,每星期一本,一個月下來完成四本,書冊當中的練習亦是由專業心理學家所研發,難度由淺到深排列,漸進式地訓練設計師的專注力。

當《設計列陣》團隊把唐同學介紹予友邦洋紙時,他們亦十分驚訝和欣賞她的創意和作品主題,願提供紙材作印刷材料支持她的作品。書籍現以不同厚度和質感的紙材印刷完成,更有可能成為友邦洋紙的正式紙材樣板以展示他們的高品質紙品。

在確認印刷所使用的紙材後,團隊再向宏亞印務引薦唐同學,藉以提供有價值的市場營銷建議。他們不單建議唐同學發展不同的顏色系列以符合大眾口味,令作品可以商品化;他們亦提議每本書籍揀選一頁作品放大成A0或A1尺寸的海報。恰好,此想法與唐同學起初想把練習印成一本具視覺震撼力的海報結集,展示於展覽中的概念不謀而合。

常言道一幅圖像更勝千言萬語,你何不親身試試?

Design Graduate:

Tong Tsz Ki, Suki | 唐芷琪

Collaborator:

Asia One Printing Ltd. | 宏亞印務有限公司

Polytrade Paper Corporation Ltd. | 友邦洋紙有限公司

Email:

tktongtszki@gmail.com

School:

Graphic Design | School of Professional Education and Executive Development, The Hong Kong Polytechnic University

香港理工大學專業進修學院