The Sign | 招牌 2017-11-17T07:16:44+00:00

Project Description

The Sign | 招牌

 

Description:

The design graduate Benny Yeung often works with themes of nostalgic Hong Kong, this is no exception in his final-year project “Forgotten Value”, a set of childhood toys crafted in brass with associations of notable Hong Kong brands and stationery.

Found at the Hong Kong Jewellery & Gem Fair with Elegance Jewellery International Ltd. (EJI), and later at the Hong Kong International Jewelry Manufacturers’ Show under the pavilion of Hong Kong Jewelry Manufacturers’ Association (HKJMA), Benny’s new jewellery work “The Sign” is a sequel to his investigation on collective local symbols of the old Hong Kong in “Forgotten Value”.

“The Sign” is a jewellery piece that comes from the shape and composition of the typical neon sign of a pawnshop, an industry used to be very common and thriving back in those days. The representative outline of the pawnshop sign shows the beauty of the lost Hong Kong culture that relied on absolute trust and human empathy. The strong “value” contrast in mounting more expensive materials such as diamonds onto the jewellery piece supplied and recommended by EJI, and also the use of the HK initial as an international recognition of Hong Kong’s modernity, are Benny’s reminiscence of the once authentic but less economically ideal living environment of his home, where people still needed to sell off valuables as collateral to make ends meet.

設計畢業生楊朗希喜歡處理懷舊香港題材,其畢業創作「被遺忘的價值」亦不例外,用黃銅打造了兒時玩具,讓人聯想起香港知名品牌和文具。

楊朗希的珠寶新作「招牌」將會率先於香港珠寶首飾展覽會雅寶珠寶國際有限公司的展位中展出,及後亦會於香港珠寶製造業廠商會的香港珠寶購物節中陳列,是他在「被遺忘的價值」中探究老香港象徵的延伸。

當舖於從前是很普遍的行業,「招牌」取材自典型當舖霓虹招牌的外形。這個富代表性的當舖招牌形象反映昔日講求絕對信任和同理心的香港文化。由雅寶建議及提供珍貴的材料如鑽石為此珠寶作品凝造了強烈對比,加上蘊含香港現代性的「HK(香港)」國際化縮寫,都是楊朗希對曾經因家庭經濟環境欠佳,或需靠變賣抵押貴重物品養活一家的老一輩香港人真摯的追憶。

Design Graduate:

Yeung Long Hei, Benny | 楊朗希

Collaborator:

Elegance Jewellery International Ltd. (EJI) | 雅寶珠寶國際有限公司

Hong Kong Jewelry Manufacturers’ Association | 香港珠寶製造業廠商會有限公司

Email:

ylh95927@gmail.com

School:

Visual Arts | Hong Kong Baptist University – Academy of Visual Arts | 香港浸會大學視覺藝術院