The Sign | 招牌
|The design graduate Benny Yeung often works with themes of nostalgic Hong Kong, this is no exception in his final-year project “Forgotten Value”, a set of childhood toys crafted in brass with associations of notable Hong Kong brands and stationery.
Found at the Hong Kong Jewellery & Gem Fair with Elegance Jewellery International Ltd. (EJI), and later at the Hong Kong International Jewelry Manufacturers’ Show under the pavilion of Hong Kong Jewelry Manufacturers’ Association (HKJMA), Benny’s new jewellery work “The Sign” is a sequel to his investigation on collective local symbols of the old Hong Kong in “Forgotten Value”.
“The Sign” is a jewellery piece that comes from the shape and composition of the typical neon sign of a pawnshop, an industry used to be very common and thriving back in those days. The representative outline of the pawnshop sign shows the beauty of the lost Hong Kong culture that relied on absolute trust and human empathy. The strong “value” contrast in mounting more expensive materials such as diamonds onto the jewellery piece supplied and recommended by EJI, and also the use of the HK initial as an international recognition of Hong Kong’s modernity, are Benny’s reminiscence of the once authentic but less economically ideal living environment of his home, where people still needed to sell off valuables as collateral to make ends meet.
Yeung Long Hei, Benny | 楊朗希
Elegance Jewellery International Ltd. (EJI) | 雅寶珠寶國際有限公司
Hong Kong Jewelry Manufacturers’ Association | 香港珠寶製造業廠商會有限公司
Visual Arts | Hong Kong Baptist University – Academy of Visual Arts | 香港浸會大學視覺藝術院