Hong Kong Story | 港故事 2017-09-12T14:32:19+00:00

Project Description

Hong Kong Story | 港故事

 

Description:

In view of the stereotypical international imaginary of Hong Kong as the static Oriental Pearl or Asia’s Financial Centre, the design graduate David Tam was determined to project a different local cityscape with “Hong Kong Story” through his minimalist graphics.

Understanding as a student David had little resources and access to printing technologies or paper options, the「DesignXcel」team then served as a design agent to team up David with the established local printer Asia One and major paper supplier Polytrade for an upgraded edition of his postcard sets with gold stamping on white premium paper.

As Asia One shared constructive insights with David to target the tourists by leaving some empty space for one to write on and truly incorporating local stories through providing brief texts of each district’s landmark or characteristics, Polytrade gave practical advices on paper choices and packaging to enhance the appeal of the postcards.

To add more values to David’s graphics,「DesignXcel」took it further to introduce him Team Green’s 3D wooden puzzles, which brought forth the latter’s brand new Hong Kong 3D puzzle series of 18 districts. Due to limited time for development, they resorted to a simplified version of plug-in wooden plates, instead of the more complicated scene models of assemble jigzle parts. Still, it has been a great leap forward for David’s creativity from 2D graphics to 3D products.

眼見外間對香港的國際想像一直局制於東方之珠或國際金融中心的典型,設計畢業生譚炎培下定決心要以作品「港故事」及其簡約畫風,投射出截然不同的香港都市風光。

明白到作為學生的譚炎培缺乏找尋印刷技術及紙張種類的渠道,設計列陣小組成為了一個穿針引線的角色,為譚同學與本地印刷公司宏亞及主要紙張供應商友邦洋紙連線,於高品質的白色紙張上以燙金技術優化了譚的明信片系列。

此外,宏亞印務為譚同學提供了具建設性的市場見解,希望能透過加入本土故事元素吸引遊客,例如為用家提供書寫空間,及配合各地標和地區特色加上介紹文句,以充份把香港故事融合於產品中。友邦洋紙則為譚同學於紙材選擇和包裝上提供了實用的建議,令明信片更具市場吸引力。

為了優化譚同學的作品,《設計列陣》團隊更進一步將綠團的木製立體拼圖介紹予譚,成功造就新穎的十八區香港立體拼圖系列。但由於項目時間有限,他們考慮後決定採用較簡單的嵌入式木板拼圖,以代替較為複雜的組裝式立體場景拼圖。雖未能使用最高階的制作模式,但是制成拼圖此舉把其的創意由平面帶到立體,已是作品的一大躍進。歡一群人一起外,更加享受一個人獨處,一個人的時光和空間。

Design Graduate:

Tam Yim Pui, David | 譚炎培

Collaborator:

Asia One Printing Ltd. | 宏亞印務有限公司

Polytrade Paper Corporation Ltd. | 友邦洋紙有限公司

Starlite Visual Communication Ltd. | Team Green

星光視覺媒體有限公司 | 綠團

Email:

batvsdeep@gmail.com

School:

Graphic Design | HKU School of Professional and Continuing Education | 香港大學專業進修學院