Details | 細節 2017-11-16T07:05:47+00:00

Project Description

Details | 細節

 

Description:

The design graduate Ip Wing Kit has dedicated his final-year project, “Sh”, to his own kind – the introverts, who often need time to be alone and prefer listening to talking. Kit makes use of the gradient tones of blues to educate the public that to understand the introverts, it takes much time and enough space.

Breaking away from the stereotypical perception of introverts, Kit was quick to respond to the collaboration with Hung Hing Printing Group Ltd., a giant printing company the「DesignXcel」team had lined up for him. Instead of keeping quiet at the first meeting like other graduates might do, Kit spoke up and actively looked for an opportunity to participate in Hung Hing’s own on-going projects.

Kit’s enthusiasm was much appreciated and rewarded by Toto Wong, Design Manager of Hung Hing, who later got him involved in a major in-house project of the customised premium stationery set “Details”. During the co-development of the stationery collection that targets the bankers, Kit contributed by brainstorming and ideation. Together, Kit and the Hung Hing design team finally came up with “Details”, as they were inspired by the quote “details create the big picture” by the famous banker Sanford I. Weill.

“Details” can be regarded as an ultimate show hand of Hung Hing’s printing quality and splendid techniques. It is a series of premium box sets comprising fine stationery within, including but not limited to name card stand, greeting cards, calendar, notebook, note pad, pencil and red packets etc. These items are all dainty in their own ways, appearing subtle but speak glamourously on Hung Hing’s attentiveness to printing details through the effects of gold foil, embossing, laser cut, lamination, acrylic and art paper.

設計畢業生葉榮杰的作品《殊》為性格內向的人發聲,他們需要獨處的時間,喜歡聽多於說。葉榮杰用了漸變的藍色讓大眾明白內向的人需要時間和空間。

葉榮杰打破一般人對內向人的刻板想象,迅速回應《設計列陣》團隊找來的大型印刷公司鴻興印刷集團有限公司的協作機會。不少畢業生初次與協作伙伴會面的時候都不太說話,葉榮杰卻十分健談,而且主動找機會參與鴻興自身的項目。

鴻興的設計經理黃圓圖很欣賞葉榮杰的熱情,並讓他參與內部定制文具項目「細節」。這個文具系列針對銀行家市場,共同發展的過程中,葉榮杰負責出謀獻策,最後雙方受著名銀行家Sanford I. Weill名句「細節創造大圖像」啟發,以「細節」作主題。

「細節」盡顯鴻興的印刷功架,用上佳的禮品盒盛載精緻文具,包括卡片座、問候卡、月曆、記事簿、便條本、鉛筆和利是封等。小巧玲瓏的文具沉著卻閃閃生輝,全因細節經金箔、壓花、激光切割、層壓、亞克力和藝術紙處理。

Design Graduate:

Ip Wing Kit | 葉榮杰

Collaborator:

Hung Hing Printing Group Ltd. | 鴻興印刷集團有限公司

Email:

iwkitdesign@gmail.com

School:

Advertising | Technological and Higher Education Institute of Hong Kong | 香港高等教育科技學院