Ass-Man | 屁屁人 2017-11-16T07:55:56+00:00

Project Description

Ass-Man | 屁屁人

 

Description:

Awareness for hygiene has increased through time, more and more people are applying skincare products to make themselves look clean and smell good. Trend-setting brands are introducing new products to meet public expectations. One of the freshly launched medicinal products is the Japanese Kobayashi, for the improvement of bad breath. The design graduate Kenneth Wong was inspired by this product and decided to create the hypothetical TV commercial (TVC) “Ass-Man” to advertise it.

Instead of using a traditional advertising approach or plot, Kenneth decided to be more down-to-earth and explicit, employing language that would synchronise more with the younger generation. Ass-Man compares anyone who has bad breath to the smelly fart, thus the head of the butt is created. Most people are usually ignorant of the fact that they have serious bad breath. In case these people cannot fix the problem on their own, others may still do something to help them.

Apart from selling the oral care products from Kobayashi, in his TVC Kenneth also introduced the audience some simple methods to avoid bad breath through different imagined scenarios, but in a really witty way, hoping that the project can push the bad breath sufferers to face their oral hygiene problem, and reduce their negative influence during communication. Identifying the cross-generation collaboration between Kobayashi and Kenneth. The「DesignXcel」team would like to provide a platform for him to showcase this collaboration to more people, and this resulted in his nomination to participate in the Macau Y Show 2017.

隨着衛生意識不段提升,越來越多人使用護膚產品,不同品牌都會推出新產品營合這個潮流,日本小林製藥就推出了改善口氣產品,設計畢業生黃君諾,製作了「屁屁人」電視廣告宣傳這件產品。

有別於傳統的廣告模式,黃君諾決定更務實和露骨,運用年輕一代的語言。「屁屁人」將有口氣的人比喻為放臭屁的人,因此將頭部換成屁股。大部份有口氣的人都會忽視自己的問題,假如未能自行解決問題,其他人也可幫忙。

黃君諾的電視廣告除了推介小林製藥的口腔護理產品,還用假設性場境介紹預防口氣的簡單方法,鼓勵有口氣的人正視自己的衛生問題和減低負面影響。《設計列陣》團隊希望為黃君諾提供平台展出這次與小林製藥的跨世代協作。

Design Graduate:

Kenneth Wong | 黃君諾

Collaborator:

Macau Y Show 2017 | 澳門「Y 設計展」2017

Email:

kennethcitycity@gmail.com

School:

Advertising | Technological and Higher Education Institute of Hong Kong | 香港高等教育科技學院